# Amar Ghose > Creating lifestyle freedom with software and marketing. ## Pages - [Contact](https://theamaricandream.com/contact/): Get in touch with Amar Ghose. All his links are in the footer, and he is most active on Twitter and Instagram, so a message there is fastest. - [Media](https://theamaricandream.com/media/): Podcasts and shows featuring Amar Ghose on ZenMaid, marketing ideas that came back from the dead, and automation for cleaning companies. - [Work with me](https://theamaricandream.com/work-with-me/): Amar Ghose works with software companies on marketing that moves the needle, and with owners who want to run their business from anywhere. ## Articles - [On Flywheels](https://theamaricandream.com/flywheels/) — 2020-07-24: Business, fitness and personal flywheels. Amar Ghose collects the versions of the mental model he keeps running into, with links to go deeper. - [I Built My Wife an App. I Still Can't Code.](https://theamaricandream.com/i-built-my-wife-an-app-i-still-cant-code/) — 2026-03-11: A software CEO who cannot code built Fran's Peak in about 8 hours, an app to track his wife's 100 day painting challenge. How he did it. - [High Signal community interview: What does it mean to be a founder and run a SaaS while pursuing your passion?](https://theamaricandream.com/high-signal-community-interview/) — 2022-10-08: Amar Ghose talks to Pete Codes of High Signal about lifestyle businesses, product founder fit, and what he would do differently starting ZenMaid. - [The content dilemma - writers aren't industry experts and industry experts can't write (for our companies)](https://theamaricandream.com/the-content-dilemma/) — 2021-09-03: Writers are not industry experts and industry experts cannot write for our companies. Amar Ghose on getting off the content hamster wheel. - [The Two Train Illusion](https://theamaricandream.com/train-illusion/) — 2021-08-09: Seth Godin's two train illusion, and Amar Ghose's different reading of it. You cannot tell who is moving, and you get there at your own pace. - [Freedom comes down to $1. Generated online.](https://theamaricandream.com/dollar/) — 2020-07-17: Amar Ghose made his first dollar online playing poker in high school. The case that anyone with an internet connection can build the same freedom. - [Is Facebook unbelievably slow on your Google Chrome? Mine was. Try this.](https://theamaricandream.com/is-facebook-unbelievably-slow-on-your-google-chrome-mine-was-try-this/) — 2020-07-11: Facebook got slower and slower in Chrome until Amar Ghose found the setting that fixed it. The steps he used, in order. - [Freedom is Worth It](https://theamaricandream.com/freedom-is-worth-it/) — 2020-07-08: In 2015 Amar Ghose's boss asked why he had not quit his failing side project. Two years in, ZenMaid made $5k a month. He explains why he stayed. - [SaaS AdLab Podcast | Episode: 39 | Amar Ghose - Founder & CEO - ZenMaid](https://theamaricandream.com/saas-adlab-podcast-episode-39-amar-ghose-founder-and-ceo-zenmaid/) — 2020-04-23: Amar Ghose, founder and CEO of ZenMaid, on episode 39 of the SaaS AdLab podcast. - [Podcast | Efficiency on Demand: Content, Cleaning and Crisis Management](https://theamaricandream.com/podcast-efficiency-on-demand/) — 2020-03-07: Amar Ghose on Monique Lindner's Efficiency on Demand: starting ZenMaid, the company's biggest mistake, and why he routinely hires customers. - [Every SaaS company can use this campaign during the Holidays](https://theamaricandream.com/every-saas-company-can-use-this-campaign-during-the-holidays/) — 2020-03-04: ZenMaid's annual holiday logo campaign brings in leads all year. Amar Ghose on a top of funnel play any B2B company can copy. - [The Ultimate Dogfooding - Hire Your Customers](https://theamaricandream.com/the-ultimate-dogfooding/) — 2019-12-26: ZenMaid's sales team includes 7 maid service owners and support includes 3 former office managers. Amar Ghose on hiring your own customers. - [10 Digital Nomad Podcasts to Check Out](https://theamaricandream.com/10-digital-nomad-podcasts-to-check-out/) — 2019-07-11: Ten podcasts for anyone building a location independent business, first written by Amar Ghose as an answer on Quora. - [Give before you take - Quick thoughts on SaaS influencer marketing](https://theamaricandream.com/give-before-you-take-quick-thoughts-on-saas-influencer-marketing/) — 2019-06-20: Partnership marketing has been one of ZenMaid's biggest assets. Amar Ghose on why giving first is the whole of SaaS influencer marketing. - [Two Power Laws from the Four Hour Work Week](https://theamaricandream.com/two-power-laws-from-the-four-hour-work-week/) — 2019-05-07: Amar Ghose names his two biggest takeaways from the Four Hour Work Week, the single most important book he has read. - [On Copywriting & Conversions - The Words You Use Matter.](https://theamaricandream.com/on-copywriting-and-conversions-the-words-you-use-matter/) — 2019-05-05: An A/B test on the ZenMaid website replaced 6 words with 11 and nearly tripled trial signups. Amar Ghose on why the words you use matter. - [Recommended Read - Steve Jobs by Walter Isaacson](https://theamaricandream.com/recommended-read-steve-jobs-by-walter-isaacson/) — 2019-05-05: Amar Ghose on Walter Isaacson's Steve Jobs biography, and how its attention to detail changed the pride he takes in his own product. - [Recommended Read - The Fish That Ate the Whale: The Life and Times of America's Banana King](https://theamaricandream.com/review-the-fish-that-ate-the-whale-the-life-and-times-of-americas-banana-king/) — 2019-05-05: Amar Ghose's most recommended book for entrepreneurs. Samuel Zemurray built a banana empire, and the true story reads like a cartel thriller. - [Recommended Read - Win Bigly: Persuasion in a World Where Facts Don't Matter, Scott Adams](https://theamaricandream.com/review-win-bigly-persuasion-in-a-world-where-facts-dont-matter-scott-adams/) — 2019-03-27: Amar Ghose reviews Win Bigly, Scott Adams on persuasion. Recommended for entrepreneurs whether or not you like its subject. - [Rogue Startups (Episode 344):12 Years to Overnight Success with Craig Hewitt](https://theamaricandream.com/12-years-to-overnight-success/) — 2025-06-17: Amar Ghose on the Rogue Startups podcast: taking ZenMaid from David to Goliath, navigating internal disagreements, and the benevolent dictatorship. - [Hiring in the AI Age with Noel Andrews of JobRack](https://theamaricandream.com/hiring-in-the-ai-age/) — 2026-07-22: Amar Ghose and Noel Andrews of JobRack on how AI broke the resume, plus four ways to filter for genuinely AI-native talent. - [ZenMaid's Next Chapter: Innovating and Giving Back to Our Industry](https://theamaricandream.com/next-chapter/) — 2026-08-31: ZenMaid has tracked over $3 billion in revenue for maid services. Amar Ghose on the next chapter: AI innovation and giving back to the industry. ## Categories - [SaaS](https://theamaricandream.com/category/saas/): Writing and interviews on building a SaaS business from the inside, drawn from thirteen years of running ZenMaid, scheduling software for maid services. - [Business](https://theamaricandream.com/category/business/): Amar Ghose on running a software company: the hiring, marketing and content decisions behind ZenMaid, and the mental models he keeps returning to. - [Lifestyle](https://theamaricandream.com/category/lifestyle/): Location independence as Amar Ghose actually lived it. Leaving the day job, earning online, and the books and ideas that made the case for it. - [Bookshelf](https://theamaricandream.com/category/bookshelf/): Books Amar Ghose recommends to other entrepreneurs, with what he took from each one. Scott Adams, Steve Jobs, and the story of the Banana King. - [Best Posts](https://theamaricandream.com/category/best-posts/): The four Amar Ghose points people at first. Three are his own homepage picks; the fourth is where ZenMaid stands today.