The Ultimate Dogfooding - Hire Your Customers
When I stepped away from sales in ZenMaid I quickly felt far removed from our target customer. I ended up hiring Courtney Wisely on UpWork, and she actually surprised me and started her own maid service a few months later.
That's how I stumbled upon the Ultimate Dog Fooding - Hiring your customers. Now the ZenMaid sales team has 7 maid service owners, the support team has 3 former office managers or owners.
Not only do they form the back bone of our Customer Success team, they all contribute to our awesome marketing department and provide invaluable feedback which informs product decisions.