Recommended Read - Win Bigly: Persuasion in a World Where Facts Don't Matter, Scott Adams

Win Bigly: Persuasion in a World Where Facts Don't Matter

Scott Adams (quickly becoming my favorite author) breaks down Trump's behavior and use of persuasion/influence. Whether you're a fan of Trump's or not (I'm not) you'll likely find lots of things here interesting, perhaps even fascinating

Great read, recommended for all my friends but particularly the entrepreneur ones. A quick learning I took away was on the "higher ground" approach which would have helped me with a ZenMaid situation last week. He provides an example unrelated to Trump about how Steve Jobs handled the iPhone 4 controversy and why it worked. Had I followed the same thought process I would have saved myself, team, and customers some pain, just by changing the way the same reality was perceived

Speaking of realities: how Adams presents different realities (how the same statement made by a politician means completely different things to democrats vs republicans, for example) is one of the most eye-opening parts of the book (reality and how it's perceived is an ongoing theme)

Have you read this? I’d love to know what you thought!

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