Amar Ghose Amar Ghose SaaS Founder and Lifestyle Entrepreneur
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SaaS December 26, 2019 · 1 min read

The Ultimate Dogfooding - Hire Your Customers

Amar Ghose
Amar Ghose
SaaS Founder and Lifestyle Entrepreneur
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When I stepped away from sales in ZenMaid I quickly felt far removed from our target customer. I ended up hiring Courtney Wisely on UpWork, and she actually surprised me and started her own maid service a few months later.

That's how I stumbled upon the Ultimate Dog Fooding - Hiring your customers. Now the ZenMaid sales team has 7 maid service owners, the support team has 3 former office managers or owners.

Not only do they form the back bone of our Customer Success team, they all contribute to our awesome marketing department and provide invaluable feedback which informs product decisions.

Check out my ebook: LinkedIn Marketing for your SaaS here

Article Info
TopicSaaS
DateDec 26, 2019
Read1 min
Amar Ghose
Written by Amar Ghose
I'm a SaaS founder and lifestyle entrepreneur. I run ZenMaid and travel the world, writing about software, marketing, and lifestyle design.
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