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• Contact : Get in touch with Amar Ghose. All his links are in the footer, and he is most active on Twitter and Instagram, so a message there is fastest.
• Media : Podcasts and shows featuring Amar Ghose on ZenMaid, marketing ideas that came back from the dead, and automation for cleaning companies.
• Work with me : Amar Ghose works with software companies on marketing that moves the needle, and with owners who want to run their business from anywhere.

Best Posts

The four Amar Ghose points people at first. Three are his own homepage picks; the fourth is where ZenMaid stands today.

• ZenMaid's Next Chapter: Innovating and Giving Back to Our Industry : ZenMaid has tracked over $3 billion in revenue for maid services. Amar Ghose on the next chapter: AI innovation and giving back to the industry.
• Freedom is Worth It : In 2015 Amar Ghose's boss asked why he had not quit his failing side project. Two years in, ZenMaid made $5k a month. He explains why he stayed.
• On Copywriting & Conversions - The Words You Use Matter. : An A/B test on the ZenMaid website replaced 6 words with 11 and nearly tripled trial signups. Amar Ghose on why the words you use matter.
• Recommended Read - The Fish That Ate the Whale: The Life and Times of America's Banana King : Amar Ghose's most recommended book for entrepreneurs. Samuel Zemurray built a banana empire, and the true story reads like a cartel thriller.

Bookshelf

Books Amar Ghose recommends to other entrepreneurs, with what he took from each one. Scott Adams, Steve Jobs, and the story of the Banana King.

• Recommended Read - Steve Jobs by Walter Isaacson : Amar Ghose on Walter Isaacson's Steve Jobs biography, and how its attention to detail changed the pride he takes in his own product.
• Recommended Read - The Fish That Ate the Whale: The Life and Times of America's Banana King : Amar Ghose's most recommended book for entrepreneurs. Samuel Zemurray built a banana empire, and the true story reads like a cartel thriller.
• Recommended Read - Win Bigly: Persuasion in a World Where Facts Don't Matter, Scott Adams : Amar Ghose reviews Win Bigly, Scott Adams on persuasion. Recommended for entrepreneurs whether or not you like its subject.

Business

Amar Ghose on running a software company: the hiring, marketing and content decisions behind ZenMaid, and the mental models he keeps returning to.

• Why I Studied a Leader I Would Never Follow : I watched an interview with a leader I disagree with and found a masterclass on management and ops. There's value in studying leaders you'd never emulate.
• ZenMaid's Next Chapter: Innovating and Giving Back to Our Industry : ZenMaid has tracked over $3 billion in revenue for maid services. Amar Ghose on the next chapter: AI innovation and giving back to the industry.
• Hiring in the AI Age with Noel Andrews of JobRack : Amar Ghose and Noel Andrews of JobRack on how AI broke the resume, plus four ways to filter for genuinely AI-native talent.
• Rogue Startups (Episode 344):12 Years to Overnight Success with Craig Hewitt : Amar Ghose on the Rogue Startups podcast: taking ZenMaid from David to Goliath, navigating internal disagreements, and the benevolent dictatorship.
• The content dilemma - writers aren't industry experts and industry experts can't write (for our companies) : Writers are not industry experts and industry experts cannot write for our companies. Amar Ghose on getting off the content hamster wheel.
• On Flywheels : Business, fitness and personal flywheels. Amar Ghose collects the versions of the mental model he keeps running into, with links to go deeper.
• Freedom comes down to $1. Generated online. : Amar Ghose made his first dollar online playing poker in high school. The case that anyone with an internet connection can build the same freedom.
• SaaS AdLab Podcast | Episode: 39 | Amar Ghose - Founder & CEO - ZenMaid : Amar Ghose, founder and CEO of ZenMaid, on episode 39 of the SaaS AdLab podcast.
• Podcast | Efficiency on Demand: Content, Cleaning and Crisis Management : Amar Ghose on Monique Lindner's Efficiency on Demand: starting ZenMaid, the company's biggest mistake, and why he routinely hires customers.
• Every SaaS company can use this campaign during the Holidays : ZenMaid's annual holiday logo campaign brings in leads all year. Amar Ghose on a top of funnel play any B2B company can copy.
• The Ultimate Dogfooding - Hire Your Customers : ZenMaid's sales team includes 7 maid service owners and support includes 3 former office managers. Amar Ghose on hiring your own customers.
• 10 Digital Nomad Podcasts to Check Out : Ten podcasts for anyone building a location independent business, first written by Amar Ghose as an answer on Quora.
• Give before you take - Quick thoughts on SaaS influencer marketing : Partnership marketing has been one of ZenMaid's biggest assets. Amar Ghose on why giving first is the whole of SaaS influencer marketing.
• On Copywriting & Conversions - The Words You Use Matter. : An A/B test on the ZenMaid website replaced 6 words with 11 and nearly tripled trial signups. Amar Ghose on why the words you use matter.

Lifestyle

Location independence as Amar Ghose actually lived it. Leaving the day job, earning online, and the books and ideas that made the case for it.

• The Two Train Illusion : Seth Godin's two train illusion, and Amar Ghose's different reading of it. You cannot tell who is moving, and you get there at your own pace.
• Freedom comes down to $1. Generated online. : Amar Ghose made his first dollar online playing poker in high school. The case that anyone with an internet connection can build the same freedom.
• Is Facebook unbelievably slow on your Google Chrome? Mine was. Try this. : Facebook got slower and slower in Chrome until Amar Ghose found the setting that fixed it. The steps he used, in order.
• Freedom is Worth It : In 2015 Amar Ghose's boss asked why he had not quit his failing side project. Two years in, ZenMaid made $5k a month. He explains why he stayed.
• 10 Digital Nomad Podcasts to Check Out : Ten podcasts for anyone building a location independent business, first written by Amar Ghose as an answer on Quora.
• Two Power Laws from the Four Hour Work Week : Amar Ghose names his two biggest takeaways from the Four Hour Work Week, the single most important book he has read.

SaaS

Writing and interviews on building a SaaS business from the inside, drawn from thirteen years of running ZenMaid, scheduling software for maid services.

• ZenMaid's Next Chapter: Innovating and Giving Back to Our Industry : ZenMaid has tracked over $3 billion in revenue for maid services. Amar Ghose on the next chapter: AI innovation and giving back to the industry.
• I Built My Wife an App. I Still Can't Code. : A software CEO who cannot code built Fran's Peak in about 8 hours, an app to track his wife's 100 day painting challenge. How he did it.
• Rogue Startups (Episode 344):12 Years to Overnight Success with Craig Hewitt : Amar Ghose on the Rogue Startups podcast: taking ZenMaid from David to Goliath, navigating internal disagreements, and the benevolent dictatorship.
• High Signal community interview: What does it mean to be a founder and run a SaaS while pursuing your passion? : Amar Ghose talks to Pete Codes of High Signal about lifestyle businesses, product founder fit, and what he would do differently starting ZenMaid.
• SaaS AdLab Podcast | Episode: 39 | Amar Ghose - Founder & CEO - ZenMaid : Amar Ghose, founder and CEO of ZenMaid, on episode 39 of the SaaS AdLab podcast.
• Podcast | Efficiency on Demand: Content, Cleaning and Crisis Management : Amar Ghose on Monique Lindner's Efficiency on Demand: starting ZenMaid, the company's biggest mistake, and why he routinely hires customers.
• Every SaaS company can use this campaign during the Holidays : ZenMaid's annual holiday logo campaign brings in leads all year. Amar Ghose on a top of funnel play any B2B company can copy.
• The Ultimate Dogfooding - Hire Your Customers : ZenMaid's sales team includes 7 maid service owners and support includes 3 former office managers. Amar Ghose on hiring your own customers.
• Give before you take - Quick thoughts on SaaS influencer marketing : Partnership marketing has been one of ZenMaid's biggest assets. Amar Ghose on why giving first is the whole of SaaS influencer marketing.